• BRAND CONTENT PHOTOSHOOT

WHY DOES IMAGERY WITH YOUR BRAND EVEN MATTER?

Short answer: images tell stories. Did you know that the human brain can process images about 60,000 times faster than it processes words? Yep, it’s kind of a big deal. That’s why having a consistent suite of on-brand photographs for your social media, website and overall marketing will help you to cut through the noise and stand out from the rest. Remember, the goal with your brand is to be recognised and remembered. Your imagery plays a big part in this!

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STEP 1: CREATE A MOODBOARD OF VISUAL THOUGHTS FOR YOUR BRAND PHOTOSHOOT

Photographers are a visual people (make sense, right?) so when planning your brand photoshoot, you need to give them a visual reference. A moodboard is the perfect way to do this! Lorem ipsum dolor sit amet, consectetur adipiscing elit. Knowing your brand story plays a huge role in this. If you know you want to come across as approachable, fun and relaxed, then set up for a brand photoshoot that represents this.

STEP 2: CHOOSE YOUR OUTFITS, SET YOUR LOCATION AND GATHER YOUR PROPS

Hair, makeup, outfits, props; so many things to consider! Preparation is the key here. You’re paying good money for this photoshoot, so you want to make sure you are prepared. Have everything ready the day before. Choose your outfits prior photoshoot, for a personal brand photoshoot, I recommend 2-3 outfits that you can change into so your content stays fresh.

STEP 3: CHOOSE THE RIGHT PHOTOGRAPHER

This is a crucial part of the process. Finding the right photographer is vital if you want to consistently communicate your brand style to the world.

Remember that not all photographers are created equal. It is really important that photographer understands your brand and can work from a brief. Give some context on what your brand is about, who you seek to serve and what your unique value proposition is. Look at photographer portfolio and editing style. Don’t choose someone and then ask them to change their style for you.

A BRAND PHOTOSHOOT FOR YOUR BUSINESS